Understanding Media in the Digital Age

 
9780205595822: Understanding Media in the Digital Age

Written by two of the field’s most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry.

Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

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From the Back Cover:


Key Features for Understanding Media in the Digital Age include:

  • Full color, compelling visual program and complete multimedia resources (MyCommunicationKit).
  • Traditional topic coverage and table of contents,  with increased emphasis on media theory, and media’s impact on culture.
  •  “Big Ideas: Media Effects Explained” boxes, located throughout the book, provide a compact, theoretical background and introduction to many media theories.
  •  Media and Communications Digitology and weblinks (appendix) connect readers to interactive websites in the media industries and with critics and commentators.
  •  “Media Leader Insight” boxes, found in most chapters, provide access to original interviews conducted by the authors with leaders across the media industries
  •  Discussion questions in each chapter help readers think through the implications of important media concepts.

About the Author:

Everette E. Dennis is the Felix Larkin distinguished professor of media and entertainment industries at Fordham University in New York City where he heads the Center for Communication.  A noted author, foundation executive and institution builder he was founding director of the Media Studies Center at Columbia University, founding president of the American Academy in Berlin and author/coauthor of some 45 books on mass communication and media industries, including studies of digital strategies.

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