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Public Relations: Strategies and Tactics, 9/e
Dennis L. Wilcox, San Jose State University
Glen T. Cameron, University of Missouri
Comprehensive and current, Public Relations: Strategies and Tactics helps students understand the basic concepts, strategies, and tactics practiced in public relations today. Grounded in scholarship, this ninth edition includes landmark case studies to help students relate relevant public relations theory to the actual practice of public relations. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
New to the ninth edition:
What one reviewer says about Wilcox and Cameron’s Public Relations: Strategies and Tactics:
“Wilcox and Cameron have the best introductory textbook on the market. It is very complete, well organized, and I always tell my students that, ‘almost everything you need to know about public relations is in this textbook.’”
- Robert Carroll, Ph.D., York College of Pennsylvania
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1200grams, ISBN:9780205623235. Seller Inventory # 8586773
Book Description Softcover. Condition: Very Good. Ninth Edition. Text appears to be clean. Cover has wear. Spine is in good condition. INTERNATIONAL EDITION Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0205623239. ISBN/EAN: 9780205623235. Pictures of this item not already displayed here available upon request. Inventory No: 1561030996. Seller Inventory # 1561030996
Book Description 2008; br., pp. 612, cm 20x26. Seller Inventory # 3367495