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Synopsis
Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages you to think about creative uses of new media. The Study Edition offers an additional bonus: perforated chapter quizzes.
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From the Back Cover
Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework.
Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit.
Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
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Public Relations: Strategies and Tactics, Study Edition (9th Edition)
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 2.8. Seller Inventory # G020562622XI3N00
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Public Relations : Strategies and Tactics
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Pearson Education, Limited, 2009
ISBN 10: 020562622X
ISBN 13: 9780205626229
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Condition: Very Good. 9th Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4680633-6
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Public Relations : Strategies and Tactics
Published by
Pearson Education, Limited, 2009
ISBN 10: 020562622X
ISBN 13: 9780205626229
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Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Public Relations: Strategies and Tactics 9th Edition
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Softcover. Condition: Very Good. Ninth Edition. Very Good- Text appears to be clean. Cover has some wear and corner bumps. Spine is in very good condition. Multiple copies available this title. Quantity Available: 2. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 020562622X. ISBN/EAN: 9780205626229. Pictures of this item not already displayed here available upon request. Inventory No: 1561043658. Seller Inventory # 1561043658
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Public Relations: Strategies and Tactics 9th Edition
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Softcover. Condition: Good. Ninth Edition. Text appears to have Multiple Markings through out book. Text appears to have cover wear and corner bumps. Spine has some wear and bumps too. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 020562622X. ISBN/EAN: 9780205626229. Pictures of this item not already displayed here available upon request. Inventory No: 1561043727. Seller Inventory # 1561043727
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Public Relations: Strategies and Tactics, Study Edition (9th Edition)
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Public Relations: Strategies and Tactics
Published by
Allyn & Bacon 04.05.2009, 2009
ISBN 10: 020562622X
ISBN 13: 9780205626229
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Condition: Sehr gut - gebraucht. Broschiert 612 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 2, Sehr gut - gebraucht, Broschiert Allyn & Bacon , 2009-05-04 612 S. , Public Relations: Strategies and Tactics, Wilcox, Dennis L. Seller Inventory # BU280353
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Public Relations: Strategies and Tactics
Published by
Allyn & Bacon (Pearson), 2010
ISBN 10: 020562622X
ISBN 13: 9780205626229
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Seller: High Park Books, Kitchener, ON, Canada
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Soft cover. Condition: Near Fine +. Study Edition. 612 pages plus multiple choice practice test. 4to - over 9¾ - 12" tall. Extra shipping will apply. Seller Inventory # 004203
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Public Relations: Strategies and Tactics, Study Edition (9th Edition)
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