Public Speaking: Strategies for Success (6th Edition)

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9780205638321: Public Speaking: Strategies for Success (6th Edition)

As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.

Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.

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From the Back Cover:

Why Do You Need this New Edition?

 

At all stages of the public speaking process, you can learn how to develop and apply

strategies to speaking situations you encounter throughout your life. In this new edition,

Public Speaking: Strategies for Success maintains its solid foundations of strategy,

practical skills, rhetorical theory, diversity, ethics, and civic participation, while offering

fresh innovations that reflect the needs of today’s beginning speakers.

 

1. For earlier treatment of delivery and presentation, the chapter on delivering the

speech has been moved toward the beginning of the book (Chapter 3) to make it

easy to practice voice and body presentation early in the course, and corresponding

changes have been made in other chapters to support this move.

 

2. Chapters 7 and 15 have been substantially updated to reflect the information technology

that you know and use today. With the distinction between electronic and

printed materials becoming more blurred, each chapter offers a unified perspective,

treating research sources and visual aids without regard to their medium. Special

attention is paid to evaluating the credibility of sources.

 

3. New! Rhetorical Workout features help you develop skills through focused,

step-by-step applications of concepts and principles in each chapter.

 

4. New! Student View quotations from public speaking students around the country

appear throughout the book, so that you can learn from and be encouraged by

your peers.

 

5. New! A new Summary format and the addition of Key Terms lists offer more userfriendly

ways of reviewing and reinforcing the concepts and theories in each chapter.

 

6. Increased attention on civic engagement gives more examples of–and strategies

for–public speaking situations within your campus and community and shows how

these situations are part of the public forum.

 

7. Revised and updated examples help illustrate theoretical principles more clearly, reflect

current issues, and represent a diverse range of speaking topics and situations.

 

8. An updated photo program gives a variety of illustrated examples in which to see

others–both professional and non-professional–offering public presentations.

 

"About this title" may belong to another edition of this title.

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