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In 2010 the Cronkite School of Journalism & Mass Communication finished first in the prestigious Hearst Journalism Awards and the Society of Professional Journalists Mark of Excellence Awards. Three of the authors of News Now are all full-time faculty members at the Cronkite School, and all have extensive media experience:
B. William Silcock is an associate professor of broadcast journalism and twice was selected as a Fulbright Scholar. He has pioneered research on global television news culture. His work is published in Journalism Quarterly, the field's most prestigious research journal, and in Journalism Studies, The Journal of Mass Media Ethics and the Journal of Broadcasting & Electronic Media.
Mark Lodato is the assistant dean and news director at the Cronkite School. As assistant dean, he supervises the television and radio curriculum, including students participating in the Cronkite NewsWatch, a national award-winning television newscast. The live production is broadcast four times each week across Arizona via PBS. Advanced undergraduate and graduate students cover top stories in the Phoenix area and across the state. While expanding NewsWatch in English and in Spanish, Lodato has launched new partnerships with NBC, Univision, MSNBC and Fox Sports Arizona.
Carol Schwalbe is an associate professor at the University of Arizona,where she teaches magazine writing and online media. While at the Cronkite School, her class produces the award-winning Cronkite Zine http://cronkitczine.asu.edu, showcasing the work of Cronkite students. Her own websites have won Best of Competition and an Award of Excellence from the Broadcast Education Association, as well as several Best of the Web design competitions from the Association for Education in Journalism and Mass Communication.
Susan Green is the broadcast director of the Cronkite News Service at the Cronkite School. She came to ASU in August 2006 from KNXV-TV, where she served as managing editor at the ABC affiliate. In her 21 years as a broadcast professional, Green held positions at stations in Phoenix, Washington, D.C., Los Angeles and New York City.
Green also serves as assistant news directorof News Watch, the Cronkite School's awardÂ-winning, student-produced newscast. In that role, Green helped the program expand from once a week to four times a week.
"The Cronkite Team treats social media elements, such as Twitter and YouTube, as a routine part of the newsgathering process, which is as it should be."
- Kym Fox, Texas State University
"Students want visually entertaining texts that are compelling to read. They HATE tedium . The text is written in a manner that reflects the realities of electronic media today. It accurately describes writing styles, production techniques and storytelling methodology. Students who absorb this material will not be surprised when they enter the professional world."
- Marilee Morrow, Marietta College
"I do think this text would benefit today's broadcast journalism students, mainly because of its practicality for students. It's obvious the authors have worked in newsrooms before and understand what works in the commercial world."
- David Swartzlander, Doane College
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