This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and conglomerates (Chapter 16) addresses key developments in that arena. The book is firmly based in the scientific approach-with its emphasis on observation, evidence, logic, and hypothesis testing-but now also features a discussion of critical theory and cultural studies in Chapter 1 of the new edition. Finally, the Fifth Edition features a new boxed reading program, which offers even more real-world illustrations of key concepts.
"synopsis" may belong to another edition of this title.
Book Description PIE (PS), 2009. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Houston Texas, Overland Park KS, United Kingdom, Malaysia, Singapore, Thailand, Indonesia, and Taiwan. Shipping should take only 3-4 business days within US, Canada, UK, Neitherland, Denmark, Ireland, Germany, France, and many other countries in the Europe. (If you are interested to know if we ship to your country, please do not feel hesitate to send us an email! We will be more than happy to inform you!); and 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking![7261PS Communicat Theories]. Bookseller Inventory # 020572726102211
Book Description Pearson. PAPERBACK. Book Condition: New. 0205727263 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001369