Persuasion, Social Influence, and Compliance Gaining: International Edition 4ed

 
9780205796588: Persuasion, Social Influence, and Compliance Gaining: International Edition 4ed

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion.  It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

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From the Back Cover:

Persuasion, Social Influence, and Compliance Gaining, Third Edition, looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life.

 

Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.

 

New to This Edition

  • New discussion of computer-mediated persuasion, including Internet deception and “phishing” scams
  • Current research on subliminal influence and how it can alter attitudes, moods, and even behavior
  • Updated discussion of nonverbal cues as they apply to deception detection, including the results of the latest meta-analysis
  • Expanded treatment of the ethics of using fear appeals to engage in fear mongering or promoting a “culture of fear”
  • New section on the importance of visual literacy as a means of evaluating visual persuasion

 

Praise for Persuasion

 

This text is very comprehensive when it comes to the social scientific perspective. The humor adds to the book without being distracting. The meta-analyses are thoughtful and aid in reconciling the seemingly contradictory research findings. And I find the box features to be interesting and frequently offer useful practical advice.

 

–Andrew T. Jacobs, SUNY Rockland Community College

About the Author:

Robert H. Gass, California State University, Fullerton
John S. Seiter, Utah State University

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Gass, Robert H; Seiter, John S
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ISBN 10: 0205796583 ISBN 13: 9780205796588
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Gass, Robert H, Seiter, John S
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ISBN 10: 0205796583 ISBN 13: 9780205796588
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