Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
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Persuasion, Social Influence, and Compliance Gaining, Third Edition, looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life.
Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this text involves students by providing information and real-life examples with which they can easily identify.
New to This Edition
Praise for Persuasion
This text is very comprehensive when it comes to the social scientific perspective. The humor adds to the book without being distracting. The meta-analyses are thoughtful and aid in reconciling the seemingly contradictory research findings. And I find the box features to be interesting and frequently offer useful practical advice.
–Andrew T. Jacobs, SUNY Rockland Community College About the Author:
Robert H. Gass, California State University, Fullerton
John S. Seiter, Utah State University
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Book Description Routledge. PAPERBACK. Book Condition: New. 0205796583 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU001180
Book Description Routledge, 2013. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110205796583