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Mod: A Very British Style - Hardcover

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9780224073912: Mod: A Very British Style

Synopsis

Welcome to the world of the sharp-suited Mods. The Italianistas. The moped-riding, all-night-dancing instigators of what became, from its myriad sources, a Very British Culture.

But Mod was so much more than this. It wasn't just the suits. It wasn't just the consumerism or the hedonism. Mod was the DNA that formed the music, fashion, art and architecture of the latter half of the twentieth century.

Mod became a symbol of post-imperial British culture. It began life as the quintessential working-class movement of affluent Britain -- the conspicuous consumption of clothes, records and drugs were an assertion of individuality and an expression of discontent with the snobbery and prudery of British life. It was a popular cult that transformed into a mainstream phenomenon; a style that became a revolution.

Richard Weight tells the story of Britain's biggest and most influential youth cult, from its origins in the Soho jazz scene of the 1950s through to its explosion amid Beatlemania in the 1960s. Along the way he takes in the many influences that shaped it: from Be-Bop Jazz to RnB and Soul and Jamaican Ska, together with French and Italian fashion, Anglo-American Pop Art and continental Dadaism. And finally, Weight examines Mod's relationship hippie escapism, punk iconoclasm and eventually the politics of the far-right, as the cultural nationalism that Mod had spawned took on a more sinister form. As a result, Mods were condemned by moralists of the left and right alike.

Several decades on from the original Mod generation, today's fashion and music industries still pay tribute to those early days. Mod's journey from moral panic to commercial manipulation, from violent reaction to nostalgic remodeling, testifies to its enduring legacy.

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About the Author

RICHARD WEIGHT is the author of Patriots: National Identity in Britain 1940-2000 and co-authored Modern British History: The Essential A-Z Guide. He studied history at Trinity College, Cambridge, and went on to do a PhD at University College, London. He is currently a Professor at the University of Boston and is a Fellow of the Royal Historical Society. Richard also makes documentaries for radio and television on many aspects of British life.

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9780099597889: Mod: From Bebop to Britpop, Britain's Biggest Youth Movement

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ISBN 10:  0099597888 ISBN 13:  9780099597889
Publisher: Vintage Books, 2015
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Paperback. Condition: Very Good. Welcome to the world of the sharp-suited faces. The Italianistas. The scooter-riding, all-night-dancing instigators of what became, from its myriad sources, a very British phenomenon. Mod began life as the quintessential working-class movement of a newly affluent nation a uniquely British amalgam of American music and European fashions that mixed modern jazz with modernist design in an attempt to escape the drab conformity, snobbery and prudery of life in 1950s Britain. But what started as a popular cult became a mainstream culture, and a style became a revolution. In Mod, Richard Weight tells the story of Britains biggest and most influential youth cult. He charts the origins of Mod in the Soho jazz scene of the 1950s, set to the cool sounds of Charlie Parker and Miles Davis. He explores Mods heyday in Swinging London in the mid-60s to a new soundtrack courtesy of the Small Faces, the Who and the Kinks. He takes us to the ModRocker riots at Margate and Brighton, and into the world of fashion and design dominated by Twiggy, Mary Quant and Terence Conran. But Mod did not end in the 1960s. Richard Weight not only brings us up to the cults revival in the late 70s played out against its own soundtrack of Quadrophenia and the Jam but reveals Mod to be the DNA of British youth culture, leaving its mark on glam and Northern Soul, punk and Two Tone, Britpop and rave. This is the story of Britains biggest and brassiest youth movement and of its legacy. Music, film, fashion, art, architecture and design nothing was untouched by the eclectic, frenetic, irresistible energy of Mod. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR006296094

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Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. 1st Edition. First edition; first printing. Hardback in dust jacket. 478pp. plus 16pp. with photographs. Pictorial cloth; a little rubbed to edges. Jacket very slightly soiled and sunned to spine. *** The story of Britain's "biggest and brassiest youth movement". Seller Inventory # 900343

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