Mod: A Very British Style - Hardcover

Weight, Richard

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118 ratings by Goodreads

9780224073912: Mod: A Very British Style

Hardcover

ISBN 10: 0224073915 ISBN 13: 9780224073912

Publisher: Bodley Head, 2013

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Welcome to the world of the sharp-suited Mods. The Italianistas. The moped-riding, all-night-dancing instigators of what became, from its myriad sources, a Very British Culture.

But Mod was so much more than this. It wasn't just the suits. It wasn't just the consumerism or the hedonism. Mod was the DNA that formed the music, fashion, art and architecture of the latter half of the twentieth century.

Mod became a symbol of post-imperial British culture. It began life as the quintessential working-class movement of affluent Britain -- the conspicuous consumption of clothes, records and drugs were an assertion of individuality and an expression of discontent with the snobbery and prudery of British life. It was a popular cult that transformed into a mainstream phenomenon; a style that became a revolution.

Richard Weight tells the story of Britain's biggest and most influential youth cult, from its origins in the Soho jazz scene of the 1950s through to its explosion amid Beatlemania in the 1960s. Along the way he takes in the many influences that shaped it: from Be-Bop Jazz to RnB and Soul and Jamaican Ska, together with French and Italian fashion, Anglo-American Pop Art and continental Dadaism. And finally, Weight examines Mod's relationship hippie escapism, punk iconoclasm and eventually the politics of the far-right, as the cultural nationalism that Mod had spawned took on a more sinister form. As a result, Mods were condemned by moralists of the left and right alike.

Several decades on from the original Mod generation, today's fashion and music industries still pay tribute to those early days. Mod's journey from moral panic to commercial manipulation, from violent reaction to nostalgic remodeling, testifies to its enduring legacy.

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About the Author:

RICHARD WEIGHT is the author of Patriots: National Identity in Britain 1940-2000 and co-authored Modern British History: The Essential A-Z Guide. He studied history at Trinity College, Cambridge, and went on to do a PhD at University College, London. He is currently a Professor at the University of Boston and is a Fellow of the Royal Historical Society. Richard also makes documentaries for radio and television on many aspects of British life.

Review:

"This [is a] highly entertaining and discursive mixture of social history and cultural theory... As an analysis of Britain's youth tribes of the past 50 years...Mod: A Very British Style is definitive" -- Mick Brown Daily Telegraph "Richard Weight's splendid new book... The writing is witty...the judgments are pinpoint accurate... The research is formidable in its scope and detail" -- Alwyn W Turner New Statesman "MOD is an important book because it shows how a style so often dismissed as trivial is in fact an important determinant of Britishness... This is a great book because it has the courage to celebrate what is wonderfully modern" -- Gerard DeGroot Sunday Telegraph "Well-written throughout, crackles with reflection on fashion, music and film" -- Ian Thompson Observer "A serious and worthwhile insight into a fascinating aspect of youth identity" -- Will Hodgkinson The Times

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