The Market Structure of Sports - Softcover

Scully, Gerald W.

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9780226743950: The Market Structure of Sports

Synopsis

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.

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Other Popular Editions of the Same Title

9780226743943: The Market Structure of Sports

Featured Edition

ISBN 10:  0226743942 ISBN 13:  9780226743943
Publisher: University of Chicago Press, 1995
Hardcover