Items related to Global Strategic Management

Global Strategic Management - Softcover

Lasserre, Philippe

 
9780230008366: Global Strategic Management
Softcover
ISBN 10: 0230008364 ISBN 13: 9780230008366
Publisher: Palgrave Macmillan, 2008
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Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.

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About the Author:
PHILIPPE LASSERRE is Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books, including Strategies for Asia Pacific, with Hellmut Schutte (Palgrave Macmillan).

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  • PublisherPalgrave Macmillan
  • Publication date2008
  • ISBN 10 0230008364
  • ISBN 13 9780230008366
  • BindingPaperback
  • Edition number2
  • Number of pages483
  • Rating

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