The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture

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9780230224186: The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture

The art world is booming. Museums are not mere containers of artifacts anymore, they are full blown experience centers and carry the ultimate prestige brand. The novelty in thinking and approaching challenges in the art world is magnified for business readers. 

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About the Author:


MARCO BEVOLO was formerly a Design Director at Philips Design. He primarily works in the areas of communication trends, cultural trends and media relations. He graduated in Psychology of Communication from the University of Turin. Bevolo started his professional career at Italdesign Giugiaro in 1990. Prior to joining Philips Design, his work focused mainly on publishing and marketing communication. He was Editor in Chief for Intervista, an Italian lifestyle editorial spin off from Flash Art. Bevolo worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to the Netherlands in 1999 to take up the responsibility of the cultural trend research program at Philips Design.

Bevolo has had work published in the Italian book Nuova Enciclopedia della Comunicazione, as well as in the renowned Japanese design magazine Axis and in the Design Management Review of Boston. He was interviewed on cultural futures, trends and branding by Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. He lectured at the Temasek Polytechnic of Singapore, at the Art Center College of Design in Pasadena, and as module coordinator of the Master of Arts in Design Management at INHOLLAND of Rotterdam. As well as representing Philips Design in relations to major print and broadcast media, he has been regularly invited as speaker and chairman at ESOMAR, ENG and DMI. He is an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan and of MU art foundation at Eindhoven.

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Book Description Palgrave Macmillan. Hardback. Book Condition: new. BRAND NEW, The Golden Crossroads: Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture, Marco Bevolo, The Golden Crossroads" sets potential new directions for business leaders and brand marketeers. It does so by looking at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. This book offers a mix of 38 qualitative and quantitative research-based findings to give inspiration by presenting ways of working and other "secrets of the trade" from the world of fine arts and design. "The Golden Crossroads" is not about answers, it is about critical questions, radical challenges and opportunities for tomorrow's success. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and commercial creative industry leaders. Bookseller Inventory # B9780230224186

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