Opinion Polls and the Media: Reflecting and Shaping Public Opinion

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9780230278899: Opinion Polls and the Media: Reflecting and Shaping Public Opinion
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A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches.

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About the Author:

CHRISTINA HOLTZ-BACHA is Professor and Chair in Communication Science at the University of Erlangen-Nürnberg, Germany. She has published widely on political communication and the media in German and international journals, includingThe Sage Handbook of Political Advertising (co-edited, 2006), The Professionalisation of Political Communication (co-edited, 2007) and the two-volume Encyclopedia of Political Communication (co-edited, 2008).

JESPER STRÖMBÄCK is Lubbe NordstrÖm Professor and Chair in Journalism as well as Professor in Media and Communication at Mid Sweden University, Sweden. His booksinclude The Handbook of Election News Coverage Around the World (co-edited, 2008), Communicating Politics: Political Communication in the Nordic Countries (co-edited, 2008), and Global Political Marketing (co-edited, 2009).

Review:

"Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors."- Wolfgang Donsbach, Dresden University of Technology, Germany "Backed by leading public opinion and communication scholars, Christina Holtz-Bacha and Jesper Strömbäck have created the best volume yet on the interplay of polls and media. Essential reading for scholars, practitioners, and students—indeed for anyone interested in the subject."- Thomas E. Patterson, Harvard University, USA

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Book Description Palgrave MacMillan, United Kingdom, 2012. Hardback. Condition: New. 2012 ed.. Language: English . Brand New Book ***** Print on Demand *****. Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors. Seller Inventory # APC9780230278899

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Book Description Palgrave MacMillan, United Kingdom, 2012. Hardback. Condition: New. 2012 ed.. Language: English . Brand New Book ***** Print on Demand *****.Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors. Seller Inventory # APC9780230278899

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