P. Lasserre Global Strategic Management

ISBN 13: 9780230293816

Global Strategic Management

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9780230293816: Global Strategic Management

How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai?

Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed.

The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes:

· All new Mini Cases with questions, to help you analyse the activities of 'transnational' firms such as Shell, Danone, Siemens and eBay
· New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations
· New and improved learning features to aid your understanding and help with revision

Visit www.palgrave.com/business/lasserre3e for self-test questions, useful weblinks and resources, links to long cases online and a searchable glossary.

Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.

"synopsis" may belong to another edition of this title.

About the Author:

PHILLIPPE LASSERRE is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books, including Strategies for Asia Pacific, with Hellmut Schutte (Palgrave Macmillan, 1999).

About the Author:

Philippe Lasserre is Emeritus Professor of Strategy and Asian Business at INSEAD, Singapore. He is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.

"About this title" may belong to another edition of this title.

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Book Description Palgrave MacMillan, United Kingdom, 2012. Paperback. Book Condition: New. 3rd ed. 2012. Language: English . Brand New Book. How many of us are aware that HSBC, The World s Local Bank , originated in Hong Kong and Shanghai?Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of traditional strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly transnational firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes:* All new Mini Cases with questions, to help you analyse the activities of transnational firms such as Shell, Danone, Siemens and eBay* New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations* New and improved learning features to aid your understanding and help with revisionVisit for self-test questions, useful weblinks and resources, links to long cases online and a searchable glossary. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank. Bookseller Inventory # SPR9780230293816

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Published by Palgrave MacMillan, United Kingdom (2012)
ISBN 10: 0230293816 ISBN 13: 9780230293816
New Paperback Quantity Available: 10
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Book Description Palgrave MacMillan, United Kingdom, 2012. Paperback. Book Condition: New. 3rd ed. 2012. Language: English . Brand New Book. How many of us are aware that HSBC, The World s Local Bank , originated in Hong Kong and Shanghai?Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of traditional strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly transnational firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes:* All new Mini Cases with questions, to help you analyse the activities of transnational firms such as Shell, Danone, Siemens and eBay* New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations* New and improved learning features to aid your understanding and help with revisionVisit for self-test questions, useful weblinks and resources, links to long cases online and a searchable glossary. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank. Bookseller Inventory # SPR9780230293816

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