Counter Strategies in Global Markets

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9780230301313: Counter Strategies in Global Markets

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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OLAF PLÖTNER is Associate Dean of Executive Education at ESMT European School of Management and Technology, Germany and Managing Director of ESMT Customized Solutions GmbH.

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