Business Research: A Practical Guide for Undergraduate and Postgraduate Students

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9780230301832: Business Research: A Practical Guide for Undergraduate and Postgraduate Students

A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour.

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From the Back Cover:

A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals.

Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions.
A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

About the Author:

Jill Collis is Director, Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide.

Roger Hussey is Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.



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Book Description Pan Macmillan, 2013. Book Condition: New. A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour. Num Pages: 376 pages, 63 figures, 61 colour tables, 63 diagrames. BIC Classification: GPS; KJB. Category: (G) General (US: Trade). Dimension: 233 x 176 x 17. Weight in Grams: 726. . 2013. Fourth Edition, Revised. Paperback. . . . . . Bookseller Inventory # V9780230301832

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