The New Role of Regional Management

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9780230538757: The New Role of Regional Management
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Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.

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About the Author:

BJORN AMBOS is a professor at theVienna University Institute for International Marketing and Management in Vienna, Austria.   BODO B. SCHLEGELMILCH is a professor at the Vienna University Institute for International Makreting and Management in Vienna, Austria.

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9781349359752: The New Role of Regional Management

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ISBN 10:  1349359750 ISBN 13:  9781349359752
Publisher: Palgrave Macmillan, 2015
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Book Description Palgrave Macmillan. Hardcover. Condition: New. 288 pages. Regional management has taken on a new role andis becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9780230538757

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Book Description Palgrave MacMillan, United Kingdom, 2010. Hardback. Condition: New. 2010 ed.. Language: English. Brand new Book. Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. Seller Inventory # APC9780230538757

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Book Description Palgrave MacMillan, United Kingdom, 2010. Hardback. Condition: New. 2010 ed.. Language: English. Brand new Book. Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges. Seller Inventory # APC9780230538757

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