Mastering Public Relations (Palgrave Master Series (Business))

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9780230549302: Mastering Public Relations (Palgrave Master Series (Business))

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.

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About the Author:

ANTHONY DAVIS is a writer and management consultant, specializing in corporate and marketing communication. He has lectured extensively at several universities and colleges and has originated and managed successful public relations programmes for a wide variety of companies, professional firms and organizations.

Review:

A stimulating and comprehensive introductory text. Case studies provide students with useful practical examples of theory discussed. Useful also to have questions at the end of each chapter to focus learning.' - Anne Hill, Faculty of Media Arts and Society, Southampton Solent University

'This is an excellent book and is unique in giving a comprehensive overview of public relations and the many sectors in a concise manner.' - Mike Smith, Cardiff School of Journalism

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Book Description Palgrave MacMillan, United Kingdom, 2007. Paperback. Book Condition: New. 2nd Revised edition. Language: English . Brand New Book. Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. Bookseller Inventory # SPR9780230549302

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Book Description Palgrave MacMillan, United Kingdom, 2007. Paperback. Book Condition: New. 2nd ed. 2007. Language: English . Brand New Book. Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. Bookseller Inventory # SPR9780230549302

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Book Description Palgrave Macmillan, 2007. Book Condition: New. 2007. 2nd. Paperback. Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. Series: Palgrave Master Series (Business). Num Pages: 256 pages. BIC Classification: KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 156 x 234 x 14. Weight in Grams: 404. . . . . . . Bookseller Inventory # V9780230549302

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Book Description Palgrave Macmillan. Book Condition: New. 2007. 2nd. Paperback. Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. Series: Palgrave Master Series (Business). Num Pages: 256 pages. BIC Classification: KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 156 x 234 x 14. Weight in Grams: 404. . . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780230549302

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