Building Brand Value the Playboy Way - Hardcover

Gunelius, S.

Hardcover

ISBN 10: 023057789X ISBN 13: 9780230577893

Publisher: Palgrave Macmillan, 2009

Synopsis

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

About this title

About the Author

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications company. She spent the first decade of her career managing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is an author with several business books published to date, and her marketing-related articles appear on websites such as Entrepeneur.com, MSNBC.com, FoxBusiness.com and more. She is also an active blogger writing about marketing, branding, advertising and more on her own blogs, www.KeySplashCreativeConversations.com and www.WomenOnBusiness.com as well as for a variety of clients. Gunelius is often called upon to speak at events and conferences as an expert on marketing, branding, social media, blogging and writing.

Edition details

• Publisher: Palgrave Macmillan
• Publication date: 2009
• ISBN 10: 023057789X
• ISBN 13: 9780230577893
• Binding: Hardcover
• Language: English
• Number of pages: 208