Items related to Building Brand Authenticity: 7 Habits of Iconic Brands
Synopsis
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
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About the Author
MICHAEL BEVERLAND is Professor of Marketing at RMIT University, School of Economics, Finance and Marketing, Australia. Beverland is a recognized academic authority of the production and consumption of authenticity with highly cited publications appearing in prestigious journals such as Advances in Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Consumer Research, Journal of Management Studies, Journal of Product Innovation Management, and the European Journal of Marketing. He has also received several large competitive research grants from the Australian Research Council to examine aspects of branding and consumption. Beverland has spoken widely on authenticity on radio and been quoted regularly in the press. As well, he works with research agencies advising brands on delivering authentic experiences.
michael.beverland@rmit.edu.au; mbeverland@yahoo.com
Review
"There are only a few people on the planet that can combine the academic knowledge and practical insights of Mike Beverland. His new book offers invaluable insights on branding and should be a must-buy for those in the know. In fact it will almost certainly become the authentic guide to brand authenticity". - Mark Ritson, Associate Professor, Melbourne Business School
Beverland demonstrates brilliantly that authentic brands are built on the paradox between traditional craft skills and break-through
innovations. 'Building Brand Authenticity' makes a powerful argument for rejecting a focus on brand image and instead returning to a love of craft and the devotion of dedicated employees.' - Professor Richard Elliott, Dean, School of Management, University of Bath
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- PublisherPalgrave Macmillan
- Publication date2009
- ISBN 10 0230580319
- ISBN 13 9780230580312
- BindingHardcover
- LanguageEnglish
- Number of pages233
- Rating
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Building Brand Authenticity : 7 Habits of Iconic Brands
Published by
Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319
ISBN 13: 9780230580312
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Building Brand Authenticity : 7 Habits of Iconic Brands
Published by
Palgrave Macmillan Limited, 2009
ISBN 10: 0230580319
ISBN 13: 9780230580312
Used
Hardcover
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Building Brand Authenticity: 7 Habits of Iconic Brands
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Building Brand Authenticity: 7 Habits of Iconic Brands
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Hardcover. Condition: Very Good. Building Brand Authenticity: 7 Habits of Iconic Brands This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780230580312
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Building Brand Authenticity: 7 Habits of Iconic Brands
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Building Brand Authenticity: 7 Habits of Iconic Brands
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Hardcover. Condition: Very Good (+) Book. Dust Jacket Condition: Very Good. Ex-library. Secure binding with clean pages. The jacket is attached to the book. Ex-library book with library stickers to cover and withdrawn stamp at the front endpaper. Size: 8vo - over 7¾ - 9¾" tall. Book. Seller Inventory # 111029345
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Building Brand Authenticity: 7 Habits of Iconic Brands
Published by
Palgrave Macmillan, New York, 2009
ISBN 10: 0230580319
ISBN 13: 9780230580312
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Hard Cover. Condition: NF. Dust Jacket Condition: NF. First Edition, First Printing. Octavo. Black boards and spine with shiny silver foil lettering on the spine. Book has very slight bumping at the head and tail of the spine. White endpapers. Binding is straight and tight. Pages are all clean, white, and crisp. 219 pages. Illustrated with some photographs. Dust Jacket - has a nearly unnoticable trace of rubbing at the tail of the spine and at the extreme tips of the outside corenrs - jacket is otherwise clean, bright, and sharp. A lovely copy; not terribly common. Seller Inventory # 008074
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