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Synopsis
Three top mba proffessor - one big road trip full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'big boys', the roadside mba takes the blue-chip knowledge and tactics of wall street, and brings them to the high street. Paul oyer, michael mazzeo and scott schaefer have taught thousands of mbas at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in maine and chatted to the staff - and quickly realized that the strategic problems faced by small businesses are just as rich and compelling as anything challenging microsoft or general electric. These three wise men decided to go in search of real-world case studies that illustrate the key lessons of an mba. The result is a rollicking american road trip that is both a great introduction for business owners who haven't done an mba, and an entertaining refresher for those who have.
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About the Author
Michael Mazzeo is an Associate Professor of Management & Strategy at Northwestern University's Kellogg School of Management where he teaches the school's core MBA class in Business Strategy. Mike has a PhD in Economics from Stanford University, and lives in Chicago with his ten-year old son and many, many Legos.
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University's Graduate School of Business. Paul has a PhD in Economics from Princeton University, and lives in Stanford, California with his two children.
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration and is Professor of Finance at the University of Utah's David Eccles School of Business. He has a PhD in business economics from Stanford University's Graduate School of Business, and lives in Salt Lake City with his two children.
Review
"Roadside MBA is an excellent primer...With Mazzeo, Oyer, and Schaefer at the wheel, you're in good hands." - Fortune
"Succeeds admirably in its main aim, providing fresh examples to illustrate the basic tenets of MBA theory. In doing so it cleverly addresses two different markets: MBA students who want fresh grist to their mills and roadside businesspeople who want an introduction to management theory." - The Economist
"About this title" may belong to another edition of this title.
- PublisherMacmillan
- Publication date2014
- ISBN 10 0230772587
- ISBN 13 9780230772588
- BindingPaperback
- LanguageEnglish
- Number of pages320
- Rating
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