Engaged Journalism: Connecting with Digitally Empowered News Audiences (Columbia Journalism Review Books) - Hardcover

Batsell, Jake

Hardcover

ISBN 10: 0231168349 ISBN 13: 9780231168342

Publisher: Columbia University Press, 2015

Synopsis

Engaged Journalism explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers. Based on Jake Batsell's extensive experience and interaction with more than twenty innovative newsrooms, this book shows that, even as news organizations are losing their agenda-setting power, journalists can still thrive by connecting with audiences through online technology and personal interaction.

Batsell conducts interviews with and observes more than two dozen traditional and startup newsrooms across the United States and the United Kingdom. Traveling to Seattle, London, New York City, and Kalamazoo, Michigan, among other locales, he attends newsroom meetings, combs through internal documents, and talks with loyal readers and online users to document the successes and failures of the industry's experiments with paywalls, subscriptions, nonprofit news, live events, and digital tools including social media, data-driven interactives, news games, and comment forums. He ultimately concludes that, for news providers to survive, they must constantly listen to, interact with, and fulfill the specific needs of their audiences, whose attention can no longer be taken for granted. Toward that end, Batsell proposes a set of best practices based on effective, sustainable journalistic engagement.

About this title

Book Description:

Engaged Journalism explores the changing relationship between news producers and audiences, outlining methods journalists can use to gain the attention of news consumers. Drawing on his extensive experience and interactions with more than twenty newsrooms, Jake Batsell shows how journalists can earn reader loyalty and stay relevant by connecting with audiences online and in person.

About the Author:

Jake Batsell is an assistant professor of journalism at Southern Methodist University, where he teaches digital journalism and media entrepreneurship. He previously worked as a staff writer for the Seattle Times and the Dallas Morning News.

About this edition

• Publisher: Columbia University Press
• Publication date: 2015
• ISBN 10: 0231168349
• ISBN 13: 9780231168342
• Binding: Hardcover
• Number of pages: 232