Academic Sudjic Deyan CULT HEROES

ISBN 13: 9780233983554

CULT HEROES

 
9780233983554: CULT HEROES

As a key to understanding how popular culture works and the way in which image has become the end product, getting to grips with the cult hero is essential.

What makes Liz Taylor's face worth more selling perfume than making films? What persuades Pepsi Cola to spend $20 million buying Michael Jackson's name when he won't even drink their product? And what tempts the would-be fashionable to buy a jacket with Bjorn Borg's name on it? Hardly their skill at blending scent, mixing soft drinks or designing clothes. Rather it is the image that they project and their power as brand names which are in demand as never before.

Fame is the primary product of the 1990s, manufactured and exploited with all the precision of an exact science. Used to sell anything from cars to sunglasses, it has become the most valuable and most perishable of commodities.

Cult Heroes is a skeptical and informative survey of a remarkable phenomenon that is transforming everything it touches, from sport to fashion. It explains the strange affair of the brand name skyscraper, and probes the message of Ralph Lauren, offering a highly original interpretation of the meaning of celebrity.

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About the Author:

Deyan Sudjic is director of the Design Museum, London. He is the author of 100-Mile City and The Edifice Complex and the coauthor of The Architecture Pack.

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Sudjic, Deyan
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Book Description Andre Deutsch, 1989. Softcover. Book Condition: Very Good. First Edition. VG 1989 1st paperback edition square format with many photos, terrific collection analysing cult icons. Light edge-wear to cover only. Sent Airmail at no extra cost; Worldwide Shipping IMMEDIATE 1ST CLASS/AIRMAIL DISPATCH Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Fashion, Fabrics & Style; ISBN/EAN: 9780233983554. Pictures of this item not already displayed here available upon request. Inventory No: 030333. Bookseller Inventory # 030333

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Book Description -. Paperback. Book Condition: Very Good. Cult Heroes This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bookseller Inventory # 7719-9780233983554

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Book Description Andre Deutsch Ltd 01/04/1989, 1989. Book Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780233983554

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Book Description Andre Deutsch Ltd 01/04/1989, 1989. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780233983554

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