Intended to be more practical than the first edition, this book explores the theories of management and general issues important to the broadcast manager, as well as specific issues and functions. There are new chapters on financial management and public broadcasting management.
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This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.About the Author:
Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.
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Book Description Focal Press, 1990. Paperback. Book Condition: New. book. Bookseller Inventory # M0240800508