Introduction to Media Production: From Analog to Digital

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9780240802398: Introduction to Media Production: From Analog to Digital

This comprehensive introductory text provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. The text follows the creative process from pre-production, through production to post-production. It fills the need for a new type of production textbook that is truly comprehensive in approach and addresses the interconnection between film, video, audio, and multimedia technologies. Comparisons of digital and analog production techniques are carried out with detailed descriptions, illustrations, photographs, and diagrams.

Addressing both studio and field issues, the text is organized to follow the production process logically from beginning to end, from concept through to finished product, while still offering information which can be used on an individual chapter basis. In addition to offering a variety of traditional and contemporary technologies and techniques, both Dr. Kindem and Dr. Musburger also introduce students to important aesthetic approaches to media production.

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From the Publisher:

Addressing both studio and field issues, the text is organized to follow the production process logically from beginning to end, from concept through to finished product, while still offering information which can be used on an individual chapter basis. In addition to offering a variety of traditional and contemporary technologies and techniques, both Dr. Kindem and Dr. Musburger also introduce students to important aesthetic approaches to media production.

About the Author:

Dr. Gorham Kindem is Professor of Communication Studies at the University of North Carolina¦Chapel Hill. His award-winning documentary, Chuck Davis, Dancing Through West Africa, has been nationally televised on PBS and the Discovery Channel. He is the author or editor of four books and numerous articles in media studies and production and has produced, directed, recorded, and/or edited several films and TV programs. Dr. Kindem resides in the Chapel Hill, North Carolina area.
Robert B. Musburger, Ph.D. is Professor Emeritus and former Director of the School of Communication, University of Houston. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer and has received numerous awards for his video work and teaching. His published writing includes "Electronic News Gathering: A Guide to ENG" (Focal), "Single-camera Video Production, Fifth Edition"(Focal), and, with Gorham Kindem, "Introduction to Media Production: From Analog to Digital, Fourth Edition" (Focal).

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