Electronic Media Management, Fourth Edition

4.57 avg rating
( 7 ratings by Goodreads )
 
9780240803326: Electronic Media Management, Fourth Edition
View all copies of this ISBN edition:
 
 

"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.

This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.

This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
New edition, reflecting new regulations and policies since the Telecommunications Act of 1996

New coverage of the Internet and World Wide Web and their impact on broadcasting

Extensively updated to reflect the impact of the new digital technology

"synopsis" may belong to another edition of this title.

From the Publisher:

This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.

About the Author:

Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9780240800509: Electronic Media Management

Featured Edition

ISBN 10:  0240800508 ISBN 13:  9780240800509
Publisher: Focal Press, 1990
Softcover

9780240801995: Electronic Media Management, Third Edition

Focal ..., 1994
Softcover

9780240517339: Electronic Media Management

Focal ..., 1986
Softcover

Top Search Results from the AbeBooks Marketplace

1.

Pringle, Peter; Starr, Michael F; McCavitt, William
Published by Focal Press
ISBN 10: 0240803329 ISBN 13: 9780240803326
New PAPERBACK Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Focal Press. PAPERBACK. Condition: New. 0240803329 New Condition. Seller Inventory # NEW7.0995384

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

2.

Peter Pringle, Michael F Starr, William McCavitt
Published by Focal Press (1999)
ISBN 10: 0240803329 ISBN 13: 9780240803326
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Focal Press, 1999. Paperback. Condition: New. 4. Seller Inventory # DADAX0240803329

More information about this seller | Contact this seller

Buy New
US$ 72.44
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

3.

Peter Pringle; Michael F Starr; William McCavitt
Published by Focal Press (1999)
ISBN 10: 0240803329 ISBN 13: 9780240803326
New Softcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description Focal Press, 1999. Condition: New. book. Seller Inventory # M0240803329

More information about this seller | Contact this seller

Buy New
US$ 83.36
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds