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"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
New edition, reflecting new regulations and policies since the Telecommunications Act of 1996
New coverage of the Internet and World Wide Web and their impact on broadcasting
Extensively updated to reflect the impact of the new digital technology
"synopsis" may belong to another edition of this title.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.About the Author:
Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.
"About this title" may belong to another edition of this title.
Book Description Focal Press. PAPERBACK. Condition: New. 0240803329 New Condition. Seller Inventory # NEW7.0995384
Book Description Focal Press, 1999. Paperback. Condition: New. 4. Seller Inventory # DADAX0240803329
Book Description Focal Press, 1999. Condition: New. book. Seller Inventory # M0240803329