Producing for TV and Video: A Real-World Approach (Portuguese Edition)

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9780240806235: Producing for TV and Video: A Real-World Approach (Portuguese Edition)

Producing for TV and Video is a must-read for anyone interested in a career in TV production. This comprehensive book explains the role of the TV producer in detail, including in-depth descriptions of a producer's day-to-day duties and tasks and a big picture overview of the production process in general and how the producer fits in. Complete with interviews and insights from production professionals in all areas of television, such as reality television and children's programming, Producing for TV and Video will provide you with an understanding of the TV production process and the role of the TV producer from beginning to end. The accompanying CD contains forms that you will inevitably need during your production.

Instructors, please visit the textbook site for access to the Instructor's Manual

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Book Description:

A comprehensive, practical book about the TV producer's roles and responsibilities

From the Back Cover:

TV PRODUCING

".a must read for students and practitioners who want a complete road map through the maze of television production. It is a definitive guide to what to do and what not to do in becoming a professional and successful television producer. Her chapter of first person interviews is worth the price of the book all by itself!!” - Al Lieberman, Executive Director - Entertainment, Media & Technology program, Stern School of Business, NYU

"Ms. Kellison has written a very readable, well organized and detailed text about how the disorganized business of television works.” -Richard P. Rubinstein, Executive Producer of "Stephen King's The Stand" miniseries and Executive Producer of "Frank Herbert's Dune" miniseries

Producing for TV and Video:
A Real-World Approach
Cathrine Kellison

Producing for TV and Video provides a comprehensive 'real-world' look at the role of the producer in television and non-broadcast video. In every project, a TV producer is at its core, using an impressive array of creative, technical, financial, and interpersonal skills. Kellison explores the roles and functions of a producer and helps the reader to understand and master the challenges of producing a project. This book expands the reader's knowledge of the television industry itself and reveals how the producer's role can be multi-dimensional, influential, and often lucrative. In addition to ten chapters that trace a project from a simple idea to a finished piece of broadcast quality, Producing for TV and Video also contains candid interviews with established industry professionals who produce prime-time programming, unscripted reality, comedy, drama, news, children's shows, music videos, as well as non-broadcast promotional and corporate videos. Producing for TV and Video: A Real-World Approach is the first book of its kind, designed for the student in an academic environment, as well as for people interested in this rapidly growing profession.

*Includes a CD-ROM with crucial forms and contracts

Cathrine Kellison is a writer/producer of non-narrative television, and the co-founder and President of Roseville Video/nyc. She has been an adjunct instructor at New York University since 1994, as well as an advisor to students in media studies. Her work has been awarded top industry honors including the Chicago Film Festival's Gold Hugo award, the Hollywood Radio and Television Society, two Monitor awards, and an Outstanding Achievement Award from Writers Guild of America. Kellison has produced, written, and/or directed hundreds of hours of broadcast and non-broadcast programming over the past 20 years.

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ISBN: 0-240-80623-9

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