Electronic Media Management

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9780240806396: Electronic Media Management
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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

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From the Publisher:

This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.

About the Author:

Michael Starr is Associate Professor and Director of Graduate Studies, Department of Radio-TV, Southern Illinois University at Carbondale

Mr. Pringle is Luther Masingill Professor of Communication, University of Tennessee, Chattanooga

Mr. McCavitt, now deceased, was formerly chair of the Communications Media Department at Indiana University of Pennsylvania

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