This specific ISBN edition is currently not available.View all copies of this ISBN edition:
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
*The most complete book on broadcast and cable management
*The only book that examines the management of non-commercial radio and television stations
*The only book that examines ways of assuming ownership of a broadcast station or cable system
"synopsis" may belong to another edition of this title.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.About the Author:
Michael Starr is Associate Professor and Director of Graduate Studies, Department of Radio-TV, Southern Illinois University at Carbondale
Mr. Pringle is Luther Masingill Professor of Communication, University of Tennessee, Chattanooga
Mr. McCavitt, now deceased, was formerly chair of the Communications Media Department at Indiana University of Pennsylvania
"About this title" may belong to another edition of this title.
Book Description Focal Press. PAPERBACK. Condition: New. 0240806395 New Condition. Seller Inventory # NEW33.1882847