A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor's function in a broadcast environment.
Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.
Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today's converged media - print, broadcast, and digital.
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Practical approaches to creating, presenting, and distributing sports media.About the Author:
BRAD SCHULTZ is an associate professor in the School of Journalism and New Media at the University of Mississippi. He has written four previous books on sports media relations, sports broadcasting, and sports reporting, and coauthored the third edition of "Media Relations in Sport". The creator and former editor of the "Journal of Sports Media", Schultz spent fifteen years in local sports news and television before turning to academia. He lives in Oxford, Mississippi.
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