Think Simple: How Smart Leaders Defeat Complexity

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9780241004449: Think Simple: How Smart Leaders Defeat Complexity

The secrets to Apple's success and how to use them, from the Apple insider Ken Segall In Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. Whether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben & Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.

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About the Author:

Ken Segall is the author of the New York Times Bestseller Insanely Simple. Working with Steve Jobs as ad agency creative director for twelve years spanning NeXT and Apple, he led the team behind Apple's legendary Think different campaign, and set Apple down the i-way by naming the iMac. Segall has also served as agency global creative director for IBM, Intel, Dell, and BMW. He is an international speaker on the power of simplicity.

Review:

“Steve Jobs’s favorite communicator has created a must-read manual for anyone interested in simplifying their way to success. Ken Segall gathers the best advice from industries and leaders around the globe, and combines it with his own experience on a rocket ride with Apple from life support to world domination.”
Steve Hayden, Vice Chairman, Ogilvy & Mather (Retired)
 
“Ken Segall shows how simplicity in a product requires simplicity as embodied in the company that makes the product. He explains, with countless examples, that when a company's mission, vision, and values embrace simplicity, the result is a successful company that can produce higher quality outcomes with less bureaucracy and mediocrity."
John Maeda, Partner, Kleiner Perkins Caufield & Byers and author of The Laws of Simplicity
 
"How do you appeal to customers when the competition can do virtually the same job? Having the right answer to this question is a matter of brand life or death. Fortunately for us, Segall's practical book gives us exactly the insights we need to succeed in a complicated world."
Nir Eyal, author of Hooked
 
Think Simple is, well, simply stunning! Almost every company makes almost everything unnecessarily complicated and complex and, eventually, bad stuff happens. Segall shows you – step-by-step - how to avoid having this happen to you and your business. An absolutely brilliant book. I endorse every word.”
Jason Jennings, author of The Reinventors, Think BIG-Act Small and The High Speed Company

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