Items related to We Are All Weird
Synopsis
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how. 'Read this book slowly and read it again, for the lessons are rich and wise' Jacqueline Novogratz, founder, Acumen
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About the Author
Seth Godin is the author of eighteen international bestsellers including Purple Cow, Permission Marketing, Survival is Not Enough, Purple Cow, Free Prize Inside!, All Marketers are Liars, Small is the New Big, The Dip, Meatball Sundae, Tribes, and We Are All Weird. He is the CEO of Squidoo.com and a very popular lecturer. His blog is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject.
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- PublisherPenguin Books Ltd
- Publication date2015
- ISBN 10 0241209013
- ISBN 13 9780241209011
- BindingPaperback
- LanguageEnglish
- Number of pages112
- Rating
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We Are All Weird
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paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_425982881
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We Are All Weird: The Rise of Tribes and the End of Normal
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We Are All Weird
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We Are All Weird (Paperback)
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Penguin Books Ltd, London, 2015
ISBN 10: 0241209013
ISBN 13: 9780241209011
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Paperback
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Paperback. Condition: new. Paperback. Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunchedFor generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780241209011
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We Are All Weird: The Rise of Tribes and the End of Normal
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We Are All Weird: The Rise of Tribes and the End of Normal
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We Are All Weird: The Rise of Tribes and the End of Normal
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,200grams, ISBN:9780241209011. Seller Inventory # 9016843
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