This book delves into the complexities of markup decisions within vertical market structures, where multiple levels of entities, such as producers and retailers, interact. The author challenges traditional assumptions that often ignore the influence of intermediaries, such as retailers, on markup pricing. Through a series of thought-provoking examples, the author demonstrates that markup is not a static concept but rather a strategic variable that can significantly impact the profitability of both producers and retailers. The book explores the rationales behind constant percentage markup pricing, comparing it to simple marginalist pricing, and highlights the factors that influence optimal markup levels. By analyzing market structures and the power dynamics between different entities, this book provides valuable insights for businesses seeking to optimize their markup strategies. It emphasizes the importance of considering the interactions between various market participants and the impact of markup decisions on their profitability. Readers will gain a deeper understanding of the complexities of vertical market structures and the factors that shape markup decisions, empowering them to make informed choices that maximize their financial performance.
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Seller: Forgotten Books, London, United Kingdom
Paperback. Condition: New. Print on Demand. This book delves into the complexities of markup decisions within vertical market structures, where multiple levels of entities, such as producers and retailers, interact. The author challenges traditional assumptions that often ignore the influence of intermediaries, such as retailers, on markup pricing. Through a series of thought-provoking examples, the author demonstrates that markup is not a static concept but rather a strategic variable that can significantly impact the profitability of both producers and retailers. The book explores the rationales behind constant percentage markup pricing, comparing it to simple marginalist pricing, and highlights the factors that influence optimal markup levels. By analyzing market structures and the power dynamics between different entities, this book provides valuable insights for businesses seeking to optimize their markup strategies. It emphasizes the importance of considering the interactions between various market participants and the impact of markup decisions on their profitability. Readers will gain a deeper understanding of the complexities of vertical market structures and the factors that shape markup decisions, empowering them to make informed choices that maximize their financial performance. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item. Seller Inventory # 9780243278817_0
Quantity: Over 20 available
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780243278817
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # LW-9780243278817
Quantity: 15 available