This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This book shows how folklore―magic, miracles, and tales of enchanted princesses and genial giants―is still alive and well in the modern mass media.... contains a wealth of facts and observations with which to conjure." ―Journal of Communication
Dégh brings her decades of expertise in folk narrative to bear in this well-researched, provocative study of the interrelationship between traditional processes of folk narrative performances and modern mass media.... Highly recommended... " ―Choice
Spanning folk cultural developments as old as feudalism and as new as today’s TV ad, American Folklore and the Mass Media demonstrates how vital folklore remains, how often it absorbs―rather than being absorbed by―the most dramatic technological innovations and social realignments." ―Carl Lindahl
... all six essays are meaty and informative contributions to vital folkloric issues..." ―Contemporary Legend
"synopsis" may belong to another edition of this title.
As we will demonstrate in this discussion, the phenomenon we identity as folklore permeates all society assisted by mass media; it is not ruled out as folklore simply because its bearers manipulate new instruments to fit the needs of modern consumers.
"About this title" may belong to another edition of this title.
Book Description Indiana University Press 1994-02-01, 1994. Hardcover. Condition: Very Good. Item is in very good condition. If supplemental codes/CDs for textbooks are required please contact us prior to purchasing as they may be missing. Seller Inventory # DS-0253316774-2
Book Description Indiana Univ Pr, 1994. Hardcover. Condition: Good. Seller Inventory # SONG0253316774