Basic marketing: A managerial approach

McCarthy, E. Jerome

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9780256015676: Basic marketing: A managerial approach

Synopsis

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Other Popular Editions of the Same Title

9780256030198: Basic Marketing: A Managerial Approach (Irwin Series in Marketing)

Featured Edition

ISBN 10:  0256030197 ISBN 13:  9780256030198
Publisher: Homewood, Il: Richard D. Irwin, ..., 1984
Hardcover