Fundamentals of selling (The Irwin series in marketing)

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9780256058376: Fundamentals of selling (The Irwin series in marketing)

In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.

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Futrell, Charles
Published by Irwin
ISBN 10: 0256058377 ISBN 13: 9780256058376
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Charles M. Futrell
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Charles Futrell
Published by Irwin (1988)
ISBN 10: 0256058377 ISBN 13: 9780256058376
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