Preface to Marketing Management - Softcover

J. Paul Peter; James H. Donnelly Jr.

Softcover

ISBN 10: 0256060789 ISBN 13: 9780256060782

Publisher: Irwin Professional Publishing, 1987

Synopsis

This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

About this title

About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

About this edition

• Publisher: Irwin Professional Publishing
• Publication date: 1987
• ISBN 10: 0256060789
• ISBN 13: 9780256060782
• Binding: Paperback
• Edition number: 4
• Number of pages: 320