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"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.
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About the Author:
J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
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- PublisherIrwin Professional Publishing
- Publication date1990
- ISBN 10 0256079617
- ISBN 13 9780256079616
- BindingPaperback
- Edition number2
- Number of pages608
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Consumer Behavior and Marketing Strategy (The Irwin series in marketing)
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McGraw-Hill Education
(1990)
ISBN 10: 0256079617
ISBN 13: 9780256079616
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Consumer Behavior and Marketing Strategy
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McGraw-Hill Education
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Consumer Behavior and Marketing Strategy
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Book Description Paperback. Condition: Good. no DJ. sticker on back cover. minor staining on top page edge. moderate makrings/ highlighting randomly on pages. Book shows common (average) signs of wear and use. Binding is still tight. Covers are intact but may be repaired. We have 75,000 books to choose from -- Ship within 24 hours -- Satisfaction Guaranteed!. Seller Inventory # mon0000834441
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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
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Irwin Professional Publishing
(1990)
ISBN 10: 0256079617
ISBN 13: 9780256079616
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 3-0256079617-G
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9780256079616. Seller Inventory # 9144946
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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
Published by
Irwin Professional Publishing
(1990)
ISBN 10: 0256079617
ISBN 13: 9780256079616
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Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 20-0256079617-G
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