Essentials of Marketing Research (MCGRAW HILL/IRWIN SERIES IN MARKETING)

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9780256081121: Essentials of Marketing Research (MCGRAW HILL/IRWIN SERIES IN MARKETING)
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Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.

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9780071141543: Essentials of Marketing Research

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ISBN 10:  0071141545 ISBN 13:  9780071141543
Publisher: McGraw-Hill Education (ISE Editi..., 1992
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William R. Dillon; Thomas J. Madden; Neil H. Firtle
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