This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
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Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration
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Book Description McGraw-Hill Inc.,US, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # M0256084009
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97802560840091.0