Marketing Management: A Strategic Approach (Irvin Series in Marketing) (English and Spanish Edition)

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9780256084009: Marketing Management: A Strategic Approach (Irvin Series in Marketing) (English and Spanish Edition)

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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About the Author:

Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration

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Harper W. Boyd; Orville C. Walker
Published by McGraw-Hill Inc.,US (1990)
ISBN 10: 0256084009 ISBN 13: 9780256084009
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Harper W. Boyd
ISBN 10: 0256084009 ISBN 13: 9780256084009
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