Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

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9780256105674: Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)

"Consumer Behaviour and Marketing Strategy, European Edition" is the European version of the very successful US text now in it's seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This European edition draws on the latest consumer research and applies it to the marketing problems of European companies. All concepts are viewed from a marketing management perspective.

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About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

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Book Description Burr Ridge, Ill. (USA): IRWIN / McGraw-Hill, 1993, 3. Aufl./3rd edition, 772 S./pp., m. Abb. u. Tab., ill. OPappband / Hardcover. (Irwin Series in Marketing) (0256105677), 1993. ill. OPappband / Hardcover. Book Condition: 0. Book in ENGLISH (entwert. Archivstempel auf der Impressumseite, Rückenschildchen - sonst gutes sauberes Ex. / ex-archive copy in good clean condition, old stamp inside) Sprache: Englisch Gewicht in Gramm: 1600 3. Aufl./3rd edition (Irwin Series in Marketing). Bookseller Inventory # 168715

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