This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle. The third edition weaves marketing research into the product management function to help students better understand why research is conducted in the first place.
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Book Description Irwin Professional Publishing, 1992. Book Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 4272864
Book Description Richard D Irwin. Book Condition: Good. Ex-library, so some stamps and wear, but in good overall condition. Bookseller Inventory # Z1-H-004-00002
Book Description Richard D Irwin, 1995. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0256108293