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Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING) - Hardcover

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9780256136616: Retailing Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Synopsis

Book was written to provide information about an important institution in our society - retailing. To introduce students to the exciting and challenging environment confronting retail managers and to teach students state-of-the-art retail management practices. The book in text was designed to be accessible and informative to a broad spectrum of students, including business and fashion merchandising majors in universities and two-year colleges.

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About the Author

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

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Levy, Michael, Weitz, Barton A.
Published by Irwin Professional Pub, 1992
ISBN 10: 0256136610 ISBN 13: 9780256136616
Used Hardcover

Seller: Wonder Book, Frederick, MD, U.S.A.

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Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # K01C-02208

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Weitz, Barton A.,Levy, Michael
Published by Irwin Professional Pub, 1994
ISBN 10: 0256136610 ISBN 13: 9780256136616
Used Hardcover

Seller: HPB-Red, Dallas, TX, U.S.A.

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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_393611367

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