Book was written to provide information about an important institution in our society - retailing. To introduce students to the exciting and challenging environment confronting retail managers and to teach students state-of-the-art retail management practices. The book in text was designed to be accessible and informative to a broad spectrum of students, including business and fashion merchandising majors in universities and two-year colleges.
"synopsis" may belong to another edition of this title.
Michael Levy is a professor of marketing at Babson College.
Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.
"About this title" may belong to another edition of this title.
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