William G. Nickels Understanding Business

ISBN 13: 9780256140545

Understanding Business

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9780256140545: Understanding Business

Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.

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About the Author:

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

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Nickels, William G.; McHugh, James M.; McHugh, Susan M.
Published by McGraw-Hill, Boston, MA (1995)
ISBN 10: 0256140545 ISBN 13: 9780256140545
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Book Description McGraw-Hill, Boston, MA, 1995. Hardcover. Book Condition: New. 4th Edition. new in shrinkwrap, includes study guide Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; ISBN: 0256140545. ISBN/EAN: 9780256140545. Pictures of this item not already displayed here available upon request. Inventory No: ABE332278390. Bookseller Inventory # ABE332278390

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Nickels, William G.
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McHugh James M. Nickels William G.
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William G. Nickels
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Book Description Irwin Professional Publishing, 1995. Hardcover. Book Condition: Brand New. 4th revised edition edition. 694 pages. 10.90x8.40x1.20 inches. In Stock. Bookseller Inventory # 0256140545

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