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Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics, while practice cases allow students to practice managerial decision making. Career portfolios profile the career development of a recent college graduate, and include specific job descriptions, requirements, earnings potential and growth potential. Global and ethical issues are integrated throughout the text.
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Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.
Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.
Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.
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Book Description Irwin Professional Publishing, 1997. Condition: New. book. Seller Inventory # M0256140545
Book Description Irwin Professional Publishing, 1997. Hardcover. Condition: New. 4th. Seller Inventory # DADAX0256140545
Book Description Irwin Professional Publishing. Hardcover. Condition: New. 0256140545 New Condition. Seller Inventory # NEW99.2248293
Book Description The McGraw-Hill Company. Condition: New. pp. 784. Seller Inventory # 4686554