Strategic Management: Concepts & Cases

ISBN 13: 9780256140552

Strategic Management: Concepts & Cases

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9780256140552: Strategic Management: Concepts & Cases

This book discusses the structure of the strategic process and examines and explains how to assess the position and assets of a company and that of its competitors. The book then considers how to analyze the strategic resources of a company with respect to several aspects of its structure, such as its marketing, its people and its finance. It then considers the questions that need to be asked when developing a corporate strategy and the best methods for managing any changes that may be required.

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Published by Richard D Irwin (1994)
ISBN 10: 0256140553 ISBN 13: 9780256140552
New Hardcover Quantity Available: 2
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Murray Media
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Book Description Richard D Irwin, 1994. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110256140553

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