Strategic Management: Concepts and Applications

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9780256151589: Strategic Management: Concepts and Applications

For courses in strategic management or business policy at either undergraduate or postgraduate level, this text provides students with both strategic management knowledge and skills. The second edition continues to provide comprehensive theory coverage, incuding separate chapters on marketing, finance and operations. It includes many new cases, new examples, and applications with increased emphasis on such topics as the role of the board of directors in organizations. There is an increased emphasis on small businesses.

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Certo, Samuel C., Peter, J. Paul, Ottensmeyer, Edward J.
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