Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)

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9780256169119: Business Marketing Strategy: Cases, Concepts and Applications (Hardcover)
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A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.

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V. Kasturi Rangan; Benson P. Shapiro; Rowland T., Jr. Moriarity
Published by Richard d Irwin (1994)
ISBN 10: 025616911X ISBN 13: 9780256169119
New Hardcover Quantity Available: 1
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Irish Booksellers
(Portland, ME, U.S.A.)
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Book Description Richard d Irwin, 1994. Condition: New. book. Seller Inventory # M025616911X

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