Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
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Book Description Irwin Professional Publishing, 1996. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P11025617802X
Book Description Irwin Professional Publishing, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # M025617802X