Items related to Marketing Channels: A Relationship Management Approach...
Synopsis
Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
"synopsis" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Marketing Channels: A Relationship Management Approach...
Stock Image
Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] [ Edition: first ] Publisher: Irwin Professional Publishing Pub Date: 10/31/1996 Binding: Hardcover Pages: 752 first edition. Seller Inventory # 6550411
Quantity: 1 available
Seller Image
Marketing Channels: A Relationship Management Approach
Published by
Irwin Book Team, Chicago, 1997
ISBN 10: 025617802X
ISBN 13: 9780256178029
Used
Hardcover
First Edition
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
Seller rating 4 out of 5 stars
Hard Cover. Condition: As New. Dust Jacket Condition: As New. First Edition. 728 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout. Nestled In Atlanta, Georgia's Stone Mountain Park Which Is Just A Stone's Throw From Emery University's Center For Re;ationshop Marketing, The Father Of Contemporary Marketing Channels, Louis W Stern, Delivered A Telling Adress To An Assembly Of Marketing Scholars. Seller Inventory # 037947
Quantity: 1 available