Items related to Contemporary Advertising (Irwin Series in Marketing)
This introductory text presents advertising as it is actually practiced - as a business, marketing tool, as a creative process and as a hybrid discipline that employs elements of the various arts and sciences. It pays close attention to Arens, and also covers the latest buzz words in the business: integrated marketing communications, database and relationship marketing, interactive digital media, brand equity, ethics and cause marketing.
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- PublisherRichard D Irwin
- Publication date1996
- ISBN 10 0256182574
- ISBN 13 9780256182576
- BindingHardcover
- Edition number6
- Number of pages1
- Rating
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Contemporary Advertising
Published by
McGraw-Hill Education
(1995)
ISBN 10: 0256182574
ISBN 13: 9780256182576
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Hardcover
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Contemporary Advertising
Published by
McGraw-Hill Education
(1995)
ISBN 10: 0256182574
ISBN 13: 9780256182576
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 45661357-75
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Contemporary Advertising (Irwin Series in Marketing)
Published by
Richard D Irwin
(1996)
ISBN 10: 0256182574
ISBN 13: 9780256182576
Used
Hardcover
Quantity: 1
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Rating
Book Description Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA58502561825743
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