Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)

3.62 avg rating
( 65 ratings by Goodreads )
 
9780256183412: Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 63.95
US$ 17.24

Convert Currency

Shipping: US$ 8.99
Within U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

William D. Perreault, E. Jerome McCarthy
Published by Richard D Irwin (1996)
ISBN 10: 0256183414 ISBN 13: 9780256183412
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Richard D Irwin, 1996. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0256183414

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.24
Convert Currency

Add to Basket

Shipping: US$ 8.99
Within U.S.A.
Destination, Rates & Speeds